Julian Friedmann is a principal of Blake Friedmann Literary Agency and one of the top agents in Europe. The agency represents best-selling novelists as well as screenwriters. Julian has written a book called How to Make Money Scriptwriting and is the editor of Scriptwriter magazine. He lectures on the business of scriptwriting, on writing treatments, and on pitching.
Six Good Ideas about…Marketing Yourself
1. Decide on the type of writing you want to do and concentrate all your efforts on that until you have established yourself.
2. Make sure that your marketing materials, such as business cards, letterhead, web site, etc. are all professional-looking. If necessary, get help from a graphic designer or website developer. (The website developer I use and recommend is WillWork4Food Web Designs. Contact Steve at email@example.com and tell him I sent you.)
3. Study the marketplace for your kind of writing by reading the relevant professional publications and websites. These would include magazines like Writer’s Digest and The Writer in the United States, Writing Magazine and Writer’s News in the UK, Variety or The Hollywood Reporter if you want to write scripts, and so on.
4. When possible, attend conferences and workshops, not only to learn new skills but also to make contacts.
5. Pitching and writing good query letters are vital skills. If you find either of these difficult, get training and practice, practice, practice!
6. If you have a meeting with an editor, publisher, producer, or network or studio person, always follow up with a thank-you note.
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“With compassion, wit and the wisdom from a long successful writing career, Jurgen Wolff guides you step by step, on the inner and outer journey to writing success.”
— Robert Cochran, co-creator and Executive Producer, ’24’
“Highly recommended. Your Writing Coach pays as much attention to writers as to what they write and should help seasoned pros as much as it will help beginners.”
— Julian Friedmann, agent and editor, Scriptwriter Magazine.