Chapter 14 Bonus: Interview with Alice Mallorie


Alice Mallorie provides coaching for individuals, teams and team members. She is a Master Practitioner and Certified Trainer of NLP (Neuro-Linguistic Programming). She also uses her training in the Inner Game of Work (Timothy Gallwey) to help her clients realise their full professional and personal potential. She also brings to the process her own background in the theatre as a designer and director, having studied at Edinburgh University (MA Fine Art) and the Royal Academy of Dramatic Art.

Additionally she runs workshops and trainings focusing on creativity, innovation, and individual work with the NLP Phobia and Allergy techniques. You can contact Alice Mallorie via email at . Also see the website of Alice and Roddy Maude-Roxby’s training company,

Six Good Ideas about…Keeping On Keeping On (Motivation)

1. Start a project diary in which you write down all the reasons you want to do this particular project. Review it frequently.

2. Find a writing buddy (online or on the phone or someone you meet with), and help keep each other motivated and on schedule.

3. Set yourself realistic writing goals. If they’re too easy they won’t be motivational, but if they’re too hard and you consistently fail to meet that, that will discourage you.

4. For longer projects, set milestones and have little celebrations as you reach them.

5. Attend writing workshops or conferences at which you can meet like-minded people and draw inspiration from the speakers and other participants.

6. When you complete one project, take a break but then don’t wait too long to start on the next one, so that you don’t invest all your emotional energy in the fate of the previous one. If you’re always writing and enjoying the creative process, motivating yourself won’t be a problem.


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“With compassion, wit and the wisdom from a long successful writing career, Jurgen Wolff guides you step by step, on the inner and outer journey to writing success.”

— Robert Cochran, co-creator and Executive Producer, ’24’

“Highly recommended. Your Writing Coach pays as much attention to writers as to what they write and should help seasoned pros as much as it will help beginners.”

— Julian Friedmann, agent and editor, Scriptwriter Magazine.

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